As one of the world’s most respected automotive brands, BMW understands the importance of a well thought through used car strategy, and how it supports the development of the new car business.
In many markets worldwide there is limited local used car expertise. So the ability to successfully implement centrally-defined strategies on the ground can be severely restricted.
Our multi-lingual, market-based consultants worked with BMW’s NSCs, importers and dealers on their whole used car journey, from initial concept discussions, right through to the successful retailing of their used cars.
BMW now has an alive and thriving used car business in markets where one did not exist before.